This project explores how behavioural principles can facilitate and accelerate the uptake of renewable energy practices in Ireland

Project Insights

  • €23,827

    Total Project Costs
  • 1 yr

    Project Duration
  • 2017

    Year Funded

Project Description

The project intends to segment national energy consumers drawing upon European best practice. The project will validate the most effective behavioural models to encourage action across the segments to accelerate the uptake of renewable energy practices in Ireland. The methodology primarily employs social marketing tools to achieve specific behavioural goals. The results will provide useful insights for SEAI communications, delivery of grant programmes and inform behavioural interventions which will be examined in more detail by the Behavioural Economics Unit in SEAI.

Project Details

Total Project Cost: €23,827

Funding Agency: SEAI

Year Funded: 2017

Lead Organisation: Interactions Ltd

Partner Organisation(s): N/A

Eileen O'Connell

Lead Researcher

Expertise: Market research; Behaviour change; Segmentation

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