SEAI to change the way we all drive with the #DrivingElectric campaign launched at annual SEAI Energy Show.

  • Minister Denis Naughten launches major electric vehicle promotional campaign with roadshows and new website to inform driver choice
  • #DrivingElectric campaign launched at SEAI Energy Show where over 5,000 attendees are expected
  • Ireland’s energy landscape is changing and SEAI Energy Show demonstrates scale of what is to come

The Minister for Communications, Climate Action and Environment Denis Naughten TD has today officially launched a Government funded electric vehicle public awareness campaign on the opening day of the Sustainable Energy Authority of Ireland (SEAI) Energy Show at the RDS.

The campaign is part of a wider public engagement programme, which SEAI will lead. The first phase of the campaign will allow drivers to compare almost 40 different electric vehicles available today, find their local car dealer and arrange for a test drive and learn more about the benefits of driving electric, all at a single website www.DrivingElectric.ie. The accompanying advertising campaign will highlight how electric vehicles are compatible with virtually everyone’s daily lives.

Later this year, more electric vehicle roadshows will be rolled out nationwide, encouraging people to test-drive an electric car.  The launch was warmly welcomed at the SEAI Energy Show in the RDS where over 5,000 people will gather today and tomorrow to exchange ideas and listen to innovative developments that are set to transform how Ireland makes and consumes energy in the years ahead.

Minister Naughten said: “I secured a record level of funding this year to introduce a series of measures in an effort to boost electric car ownership, including purchase grants, 0% Benefit-in- Kind and home charger installation grants. It is vital that drivers have an opportunity to test drive electric vehicles and this is why I tasked the SEAI with developing a public awareness campaign. Today marks the launch of this campaign and I’m encouraging people to log on to www.DrivingElectric.ie to look up all the EV dealers across the country taking part and book a test drive. At the end of last year, there were 3,800 electric vehicles on the road. Registrations are currently up by 40% on last year, so this is encouraging but I would like to see a greater uptake and not just by private car owners but in the public sector as well. I am encouraging the Office of Government Procurement to actively engage and advise the public sector on the use of electric vehicles across all areas including the Defence Forces, An Garda Síochána, An Post, educational institutions and the HSE.”

Putting the campaign in context, SEAI Chair Julie O’Neill said: “At present, electric vehicles make up less than 1% of the vehicle fleet in Ireland. We understand people’s concerns about driving electric, so the aim of this campaign is to dispel any of the myths around EVs, such as range, cost and charging, and to demonstrate that electric vehicles are for everyone. In 15-20 years’ time, the face of driving electric in Ireland will have changed completely from what we know now and DrivingElectric.ie is a critical building block in that transition. We are delighted to be working closely with SIMI to make sure the campaign reaches the widest audience possible. Today I urge everyone to learn just a little bit more about electric vehicles – and take a test drive.”

Alan Nolan, Director General, SIMI said: “SIMI is a committed stakeholder in the EV project that promises to deliver a zero-emissions future for transport in Ireland.  We believe that today’s launch is another important step in relation to increasing the profile of electric cars with consumers and providing them with key information that was not previously available from a central source but which is crucial in shaping their buying decisions.”

Reducing the carbon footprint of transport is one of Ireland’s most pressing challenges. We need to move to a low-carbon electric vehicle future. SEAI’s campaign will help de-mystify electric vehicles for everyone and, in turn, increase their uptake.
Minister Naughten

Further information

To find out more, visit www.DrivingElectric.ie where you can also find out about the range of grants available for electric vehicles, such as purchasing grants, home charging grants and other Government incentives.

For further information, please contact:
Áine Roddy, Carr Communications
Email aine@carrcommunications.ie
Phone 087 777 36 88

Notes to Editor

About SEAI

SEAI is Ireland’s national energy authority investing in, and delivering, appropriate, effective and sustainable solutions to help Ireland’s transition to a clean energy future. We work with Government, homeowners, businesses and communities to achieve this, through expertise, funding, educational programmes, policy advice, research and the development of new technologies.

SEAI is an active member of the Low Emissions Vehicle Task Force which comprises a range of relevant stakeholders focussed on reducing carbon emissions across the transport system. The task force is co- chaired by representatives from the Department of Communications, Climate Action and Environment and the Department of Transport, Tourism and Sport.

SEAI is part-financed by Ireland’s EU Structural Funds Programme co-funded by the Irish Government and the European Union.

About the SEAI Energy Show

The SEAI Energy Show is an annual two-day business exhibition showcasing the leading suppliers of sustainable energy solutions. In addition to the exhibition, the Show offers expert talks, live retrofit demos, free electric vehicle test drives, networking opportunities with international markets and representative professional associations, plus lots more. The SEAI Energy Show takes place in the RDS, Dublin on Wednesday 18 th 10am-6pm and Thursday 19 th 9am -5pm. Entrance is free. Business only.