Segmentation of the energy consumer market in Ireland
This project explores how behavioural principles can facilitate and accelerate the uptake of renewable energy practices in Ireland
Project Insights
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€23,827
Total Project Costs -
1 yr
Project Duration -
2017
Year Funded
Project Description
The project intends to segment national energy consumers drawing upon European best practice. The project will validate the most effective behavioural models to encourage action across the segments to accelerate the uptake of renewable energy practices in Ireland. The methodology primarily employs social marketing tools to achieve specific behavioural goals. The results will provide useful insights for SEAI communications, delivery of grant programmes and inform behavioural interventions which will be examined in more detail by the Behavioural Economics Unit in SEAI.
Project Details
Total Project Cost: €23,827
Funding Agency: SEAI
Year Funded: 2017
Lead Organisation: Interactions Ltd
Partner Organisation(s): N/A