Programme Manager of the Behavioural Economics Unit
Karl Purcell is the Programme Manager of the Behavioural Economics Unit in the Sustainable Energy Authority of Ireland (SEAI). Using behavioural insights, the Behavioural Economics Unit at SEAI aims to deliver programmes that are carefully tailored to make it easy and attractive for citizens and businesses to avail of the advantages of clean energy – both in terms of energy efficiency and renewable energy. This will have a range of benefits for people in Ireland, including lower energy bills, warmer homes, improved energy security, and reductions in our greenhouse gas emissions.
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