Publications - Behavioural Insights for Policy
Communication strategies to encourage energy conservation: Recommendations based on a rapid review of behavioural science literature.
Behavioural Insights for Policy series: Evidence review
Topic: Energy saving
Methodology: Rapid review
Author: SEAI Behavioural Economics Unit
Given the current energy crisis and long term need to mitigate climate change, it is important to use effective communication strategies that promote energy saving behaviour and improve policy acceptance. This document outlines 14 recommendations based on a rapid review of the behavioural science literature related to this topic, along with some illustrative case study examples of strategies adopted elsewhere. This review is intended for anyone communicating with consumers to encourage energy conservation. This includes governments and other organisations that work directly or indirectly with energy users, particularly utilities that often engage with their customers.Download