Electric Vehicle Dealership of the Year Awards

About the Awards

Car dealerships are a vital part of the transition to clean and efficient transport. SEAI in partnership with Zero Emission Vehicles Ireland want to recognise and award those dealerships who are working to increase consumers understanding and experience of EVs and their uptake on Irish roads.  

Dealerships are invited to apply to be part of the EV Dealership Awards 2023. 

Applications are now closed. Thank you for your submissions

Note - If your dealership has more than one physical location under the dealership name / ID then an application should be submitted for each location.  Each showroom / location will be assessed separately.

Background

SEAI invests a significant proportion of its budget incentivising the adoption of electric vehicles (EVs) and developing innovative ways to encourage their uptake in Ireland.

We recognise that EV car dealerships and their staff are one set of potential enablers to EV uptake.  Engaging and supporting EV dealers will help influence Ireland's transition to EVs. The Dealership Awards will provide additional incentives and opportunities to build capacity and competence in the supply chain and improve public customer experience.   

Awards criteria

Dealers will be assessed on the following:

1. Customer experience via a mystery shopper - 70 marks

• Staff knowledge of EVs
• Sales approach
• EV visibility in the showroom
• EV promotion to customers

2. Level of staff training on EVs - 20 marks

• Number of staff trained
• Depth of training
• Attendance at SEAI dealer webinars
• Completion of the EV dealer module on the SEAI Energy Academy

3. EV sales figures - 5 marks

4. Website evaluation - 5 marks

Judging process

County Winners

• A winning dealership will be selected in each county where dealerships have registered for the Award. A minium score must be achieved to be considered for an award.
• County winners will receive a wall mounted plaque and certificate. SEAI will also help them to promote their win in the local media 
• County winners will be announced in January 2023

Regional Winners

• The county winners will form the shortlist for the regional winners to be evaluated and selected from.

• There will be four regional winners selected from Munster, Leinster, Connaught and Ulster.

• Regional winners will receive a wall mounted plaque and certificate. SEAI will provide PR support to promote their win in regional media.

• The regional winners will be announced and presented at the Society of Irish Motor Industry (SIMI) Irish Motor Industry Awards and Annual Dinner on 16th Feb.

Overall National Winner

• The four regional winners will be evaluated to select an overal national winner.
• The national winner will receive a wall mounted plaque and certificate along with assistance from SEAI to promote their win and dealership in local and national media
• The national winner will be featured in a national automotive magazine  
• The National Winner will be announced at the SEAI Energy Show in March 2023. 

How to apply

The judging process will include:

• Desk review of your website
• Review of sales
• Review of training provided to all staff
• Mystery shopper who will evaluate the customer experience

Note - If your dealership has more than one physical location under the dealership name / ID then an application should be submitted for each location.  Each showroom / location will be assessed separately.