Communication strategies to encourage energy conservation

Behavioural Insights for Policy series: Evidence review

Year: 2022

Topic: Energy saving

Methodology: Rapid review

Author: SEAI Behavioural Economics Unit

Summary:

Given the current energy crisis and long term need to mitigate climate change, it is important to use effective communication strategies that promote energy saving behaviour and improve policy acceptance. This document outlines 14 recommendations based on a rapid review of the behavioural science literature related to this topic, along with some illustrative case study examples of strategies adopted elsewhere. This review is intended for anyone communicating with consumers to encourage energy conservation. This includes governments and other organisations that work directly or indirectly with energy users, particularly utilities that often engage with their customers.