Driving Purchases of Electric Vehicles in Ireland: A Behavioural Economics Perspective

Behavioural Insights for Policy series: Evidence review 

Year: 2020 

Topic: EV adoption 

Methodology: Literature review 

Author: SEAI Behavioural Economics Unit 


A fundamental shift in consumer vehicle preference is required for Ireland to meet its Climate Action Plan targets. Achieving the necessary shift in EV adoption rates will require new behavioural policies as well as the measures already in place. With this challenge in mind, this report reviews behavioural barriers and drivers to EV uptake at various stages of customer journey as well as behaviourally informed policies that have been successful elsewhere. The report concludes with recommendations for policy makers in Ireland based on this evidence. 

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